This is us
We are an advertising agency, living local in the central part of Copenhagen, but born great as part of the world’s most rewarded advertising network. We live to make positive change and transforming the business of our clients. We do this by telling creatively strong stories based on truths about humans, behavior, society, passions, social and everything in between. Welcome to Truth Well Told.
Our Global Network
With 168 offices in 103 countries, we belong to the largest agency network in the world. And we consider this vast network to be of great value for ourselves, as well as for our clients:
We pull in hand-picked colleagues when their expertise is needed
We enjoy access to enormous amounts of research
We share examples of successful work every month
We share best practice for all disciplines
We share studies on Truths
And, not least, we use the network to ensure an optimal regional or global implementation of creative work developed in Copenhagen – for clients such as Tuborg, Statoil and MasterCard.
The Truth Central
McCann Truth Central is our global leadership think tank – dedicated to uncover untold truths. Quarterly “The Truth About …” reports are produced and published to illuminate a specific field or target group of contemporary or future significance. And with 168 offices worldwide, the McCann Truth Central has access to unlimited sources of both quantitative and qualitative research material.
McCann Copenhagen is of course an active part of this great initiative, and we are proud to present the latest published report:
“The Truth About Moms”.